Project

CAPRA Coffee Company

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A coffee brand named after the goats who found coffee first.

Building CAPRA Coffee Company around the oldest story coffee has — the shepherd Luca and his dancing goats — and turning it into a full brand narrative, from name and origin story to a crested mark in gold and navy that positions the brand as a keeper of coffee's stories rather than just another roaster.

Client
CAPRA Coffee Company
Services
Brand Naming · Brand Strategy · Brand Narrative · Logo Design · Visual Identity
Year
2023
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